SocialQ

SocialQ Social Media

Brand strategy • Art direction • Motion Design
OVERVIEW

As the Social Media Intern for SocialQ Agency,  my core assignment was to develop a visual /art strategy for, and to manage the SocialQ platform across Instagram, Facebook and Twitter. 

BIG IDEA (SOLUTION)

I developed and created a content pillar template native to their instagram page, based on the company’s core brand palette (CMYK). 

TEAM & ROLES

Tan Brown – Strategy, Art Direction, Copywriting
Maggie Cavaliere – Content Lead, Visual Strategy 
Vinnie Spano – Motion & Graphic Design

Visual Design

Graphic Design Art direction
Motion Design art direction

Design
Process

STRATEGIC APPROACH

Under supervision of Content Lead Maggie C., and in collaboration with resident Motion Designer Vinnie S., I completed and delivered over 8 weeks of visual content, and copywriting to be used as a framework for ongoing usage across SocialQ’s organic social media presence. 

Previous Feed Format
Proposed Format
Live Feed Structure & MEDIA

Below is the final implemented content over the course of the summer (currently live on the SocialQ Instagram Feed), as well as published insta-story media, also currently visible on the company’s instagram page highlights

CONTENT STRATEGY PITCH

After completing an analysis of the brand & brand audience, I proposed a strategy for the agency’s social media pages. By separating the brand identity into three core content pillars, we were able to develop weekly ideas that could easily be utilized and circulated for the feeds. 

With a schedule minimum of a three posts per week, we were able to adequately prepare content, with room for flexibility and new ideas that were contained under the one of the three core content pillars. 

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