phace the youth
strategy • Creative direction
development of a BranD IDENTITY FOR RISING GEN-Z OWNED, POLITICAL MEDIA PLATFORM PHACE THE YOUTH
Art direction by CHindo nkenke-smith / oc studio
THE CHALLENGE:
FOUNDED BY GEN-Z PIONEER SOPHIA DENNIS, Phace the youth exists at the intersection of social relevancy and political competence for the next generation of leaders.
conceptual mood board
BRAND IDENTITY
As displayed in the mood board, we developed the brand’s identity around the philosophical stance of Digital natives. Digital natives view the world horizontally, in equalitarian terms. Rather than dividing the world into hierarchies, they view the existEnce of all humanity on an equal playing field. it was important that the brand felt accessible, and relevant – not elitist.
