Milk Makeup
Art Direction • Brand Strategy
OVERVIEW
Creating a fresh print ad campaign for an existing brand, that highlights what makes the brand set apart from their competitors.
BIG IDEA (SOLUTION)
I shot and created this ad campaign with emphasis on the brand’s edgy persona, to highlight a major selling point of the brand – their unique makeup technology.
Milk Makeup carries a full line of “brush-free” product, targeting consumers who think out of box, and who aim for individualism vs classic makeup techniques and trends.
MY ROLES
Art Direction & Photography
Visual Design
Design Process
Thumbnail Drafts
The start of the project was focused on creating the conceptual look and feel of the ads – we began with mockups of what we imagined the final look and feel of the posters to be.
Campaign Moodboard
Shoot Direction and Feel
There were several shoot ideas and concepts for photography – we ultimately went for the boldest of the shots, but here’s a look at the variety of images shot in my bedroom, using a Canon DSLR.
