Art Direction • Brand Strategy
Creating a fresh print ad campaign for an existing brand, that highlights what makes the brand set apart from their competitors.
BIG IDEA (SOLUTION)
I shot and created this ad campaign with emphasis on the brand’s edgy persona, to highlight a major selling point of the brand – their unique makeup technology.
Milk Makeup carries a full line of “brush-free” product, targeting consumers who think out of box, and who aim for individualism vs classic makeup techniques and trends.
Art Direction & Photography