iMemory for iPhone

iMemory for iPhone

UI • UX • Content Design
OVERVIEW

Students were tasked with pitching a UX design for a product that would solve a modern humanitarian issue.

BIG IDEA (SOLUTION)

iMemory is an integrated digital legacy solution for Apple iPhone. Using apple’s existing iCloud technology, iMemory allows apple users to determine how their data is handled once they depart into the next life.

TEAM

Tan Brown (Designer)

ROLE

Research, Strategy, Art Direction, UX/UI

Visual Design

Ad sets 
KEY FEATURES

iCloud & IOS Integration: Users select their digital inheritors via your existing contacts list. Inheritors would not need to have an iPhone, but would need to create an iCloud account to access the digital legacy data. As pictured below, the application would also allow users to determine when their selected legacy contact is notified of their digital inheritance status.

Privacy Matters: Each legacy inheritor receives a unique pin that will be utilized to access the select data once the core user has passed on. The user can then select what data & content is passed on, as well as which data will be removed once they pass. 

Research
Process

USER INSIGHTS & RESEARCH 

Using Instagram, I set up a poll for a group of 65 users to respond to concerning how they would want their digital legacies to be handled. Based on the user results, I developed an app that would be integrated / bundled into the Apple IOS core applications. 

Case Study References

In 2016, the discussion of digital legacy began when Canadian Citizen Peggy Bush sued (and won) a lawsuit against Apple Inc., to obtain her husband’s password in the aftermath of his death.

Source: https://appleinsider.com/articles/16/01/19/apple-grants-widow-access-to-husbands-apple-id-after-demanding-court-order

In the aftermath, some companies, like Facebook, took notice of the importance that digital data carried for modern day citizens across the globe. In 2017, they launched a “legacy contact” feature.

Source: https://www.facebook.com/help/1568013990080948
 
But issue has persisted, and is a continuous concern for users on platforms. When twitter announced this November that they would be removing inactive accounts, there was an uproar from individuals who’d lost loved ones. Some of these inaccessible twitter pages were the only tangible, existing memories they had of these people. 
 
Source: https://www.theverge.com/2019/11/27/20986084/twitter-inactive-accounts-usernames-memorialize-deceased-users-not-removing
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