Beyonce Parfum

Beyonce Parfums

Video production • art direction
OVERVIEW

Beyoncé Parfum’s original marketing concept focused solely on Beyonce as an artist, and her sensuality. But it was lacking in user experience – this was our visual rebrand for the line.

BIG IDEA (SOLUTION)

Beyoncé Parfum’s original marketing concept focused solely on Beyonce as an artist, and her sensuality. But it was lacking in user experience – this was our visual rebrand for the line.

TEAM

Tan Brown, Juliana Nagy 

ROLE

Art Direction, Video Editing

Visual Design

FINAL CUT 

Our final execution, to capture the power of women wearing Beyonce Parfums.

Research
Process

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