beyoncé parfums

video editing • art direction

DEVELOPING A REFRESHED BRAND IDENTITY AND commercial assets for a conceptual rebrand of Beyonce Parfums

 

THE CHALLENGE:

BEYONCÉ PARFUM’S ORIGINAL MARKETING CONCEPT FOCUSED SOLELY ON BEYONCE AS AN ARTIST, AND HER SENSUALITY. BUT IT WAS LACKING IN USER EXPERIENCE AND AUDIENCE PERSONAS – THIS WAS THE CORE OF OUR APPROACH TO A CONCEPTUAL, VISUAL REBRAND FOR THE LINE.

conceptual commercial

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