BetsyElisa

BetsyElisa Inc.

Brand strategy • Art direction
OVERVIEW

As the Creative Consultant for BetsyElisa Inc,  my core assignment was to develop a visual /art strategy for, and to manage the BetsyElisa platform across Instagram, Facebook and Twitter. 

BIG IDEA (SOLUTION)

I developed and created a visual content system native to their instagram page, based on the company’s desire to create a living portfolio of their work for potential clientele. 

TEAM & ROLES

Tan Brown – Strategy, Art Direction & Photography, and Copywriting

Visual Design

imagery & art direction
Retouching
MOTION ASSETS

Design
Process

STRATEGIC APPROACH

In collaboration with BetsyElisa Inc, I completed and delivered over two years of visual content, and copywriting for ongoing usage across BetsyElisa Inc’s organic social media presence. 

Previous Feed Format
proposed feed Format
visual mood board
Live Feed Structure & MEDIA

Below is an overview of the final implemented content (currently live on the BetsyElisa Bridal Instagram)

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