Brand strategy • Art direction
As the Creative Consultant for BetsyElisa Inc, my core assignment was to develop a visual /art strategy for, and to manage the BetsyElisa platform across Instagram, Facebook and Twitter.
BIG IDEA (SOLUTION)
I developed and created a visual content system native to their instagram page, based on the company’s desire to create a living portfolio of their work for potential clientele.
TEAM & ROLES
Tan Brown – Strategy, Art Direction & Photography, and Copywriting
imagery & art direction
In collaboration with BetsyElisa Inc, I completed and delivered over two years of visual content, and copywriting for ongoing usage across BetsyElisa Inc’s organic social media presence.
visual mood board
Live Feed Structure & MEDIA
Below is an overview of the final implemented content (currently live on the BetsyElisa Bridal Instagram)